email marketing softwares

December 4 2017

GetResponse vs MailChimp: Two Marketing Automation Solutions Explained

Wealth Creation Academy Email Marketing email automation tools, email marketing softwares, GetResponse, MailChimp 0

Marketing has been around for a while, but the beauty in promoting products and services is that it’s a shifting market. Consumers and the way they interact with everything else will directly influence marketing strategies, forcing companies to come up with more exciting ways through which they advertise.

GetResponse vs MailChimp is a topic that’s going to be discussed, along with some of the market practices in general, to establish a baseline for this example.

Ten years ago, telemarketing was starting to become a dying breed, since consumers have gained access to the internet and, implicitly, access to more information. The average consumer is more up-to-speed when it comes to products and services now more than ever.

While that’s true, SEO has taught us that consumers aren’t that patient—with high-ranking sites that provide less than average services outshining non-optimized competent platforms.

Digital marketing and automation, in particular, is a great way for businesses to deliver relevant information directly to the client; eliminating the “middleman”. Furthermore, it’s a great practice for growing a loyal client base and, ultimately, a strong brand name.

Companies like BuzzFeed have been using this strategy for a while, and their success is a testament to the efficiency that digital marketing and automation bring to the table.

Marketing Intelligence and Automation

Marketing automation is a tool used by organizations and departments to reach high numbers of potential clients through multiple platforms, like Twitter, Facebook, email and more.

Specialists research consumer behavior and look for something called the measure of intent—a factor that will determine whether or not the consumer will be interested in the advertised services or products, much like the cookies used by a browser.

This method of approaching people has increased the efficiency of marketing automation by increasing responses, slowly growing into a valid marketing technique. This very same process is used in a lot of different fields, like politics, sales, surveys, studies and more.

The bottom line is to find individuals that will provide a positive response when faced with a piece of information.

Bringing Intelligence and Automation to a Smaller Scale

GetResponse Automation Marketing Solutions

GetResponse is a marketing automation solution provider. It provides different services; all based on digital marketing. Their offers are for different business levels, from beginners to enterprise-level companies.

The following are what they offer:

Professionally designed graphics for email templates
A highly customizable, simple newsletter and landing page configurator
Content optimized for every platform for desktop and mobile
Over 500 templates and 1000 free stock images
API integration
Autoresponder software solutions
Analytics or data regarding potential clients or subscribers (only for Pro accounts or higher)

GetResponse’s marketing solution is a pretty complete experience. They offer a highly customizable landing page editing platform. The user has the option to combine 500 different templates with over 1000 stock images; all included in the basic price of the subscription.

Available both on desktop and mobile, the application allows the user to customize both templates on the same device. The editing software is intuitive and straightforward.

The templates are A or B tested, the service recommending one with a higher sign-up rate. It also features cross-platform integration, allowing users to embed YouTube videos on landing pages, adding a PayPal button for great deals and linking Facebook pages.

The solution includes a calendar for automated emails which is very useful for setting up messages that are critical for one’s business and distributing them in the best possible moment. Additionally, automated messages can be used in other cases as well, like when someone subscribes, they can instantly receive a free eBook (if that’s the promotion) or instant access to the latest newsletter.

GetResponse also provides enterprise-level solutions which are great for managing big campaigns and projects. These solutions include dedicated account managing software for achieving the best performance, training materials for using API integration, and suggestions for online marketing strategies. That sums up most of GetResponse’s offer.

MailChimp Automation Marketing Solutions

MailChimp features a selection of different subscription plans, all tailored to improve a small and big business’ online presence, brand strength and loyal customer base.

Something interesting to mention is that MailChimp also provides streamline marketing, targeting audiences on Facebook, Google, and Instagram with ads relevant to their browsing patterns. In addition to these services, MailChimp offers:

Automation for Online Sellers
Lists and reports regarding current and past results
Email templates with stock photos
Analytics and performance reports
API integration and extensive documentation

Streamlining ads into social media is an excellent choice for a digital marketing strategy as the response from the users are most likely to happen in these environments. While email is still widely used as a means of communications, social media platforms have a quicker response time due to their nature.

MailChimp also provides a very comprehensive and easy-to-use mobile app, which is great for monitoring revenues, peak performance, and comparing past performance to current developments.

Such makes choosing between the two solutions quite hard, as they’re both great ways of growing businesses of all sizes. However, they advertise themselves differently. MailChimp is taking a firm stance on ad placements and social media integration, while GetResponse focuses on accurate analytics.

GetResponse vs MailChimp: The Verdict

It’s clear by now that both these services provide stellar digital marketing solutions, backed by learning materials, app integration, platform compatibility and great customer support.

While such is true, there are some differences between the two which might incline certain users to pick favorites. For instance, GetResponse provides a complete client profile and a clearer marketing path, while MailChimp puts its eggs in the targeted basket. Both of these are valid digital marketing strategies.

Information is a key to growing an online business, and as great as targeted ads are, they would be much more efficient if a clearer path would be established. Hence, GetResponse is slightly superior to its competitor.

Their in-depth A or B algorithms provide the user with invaluable data regarding shopping trends and a likelihood of a successful engagement. They still provide API integration and a generous amount of documentation, giving a lot of versatility to the business’ plans for expansion.

November 30 2017

Sendlane Autoresponder Review

Wealth Creation Academy Email Marketing autoresponders, email automation tools, email marketing softwares, Sendlane Autoresponder 0

The constant access to information had a very interesting effect on a lot of industries. People now have very little patience as compared before, since offers are so diverse and there’s an alternative to anything. This main factor has caused businesses, both small and large, to seek more consumer-friendly practices.

Small businesses often have trouble caring for a bigger number of clients, but there are ways around this. Throughout this article, a business owner can learn what an automated email system can do for their business.

Sendlane Autoresponder: Key Features

For those who get confused by the term “digital marketing”, it’s basically the tools that an online business uses to grow its client base, their brand reputation, sales, traffic and more. There are a lot of methods that companies practice to achieve these goals. The two most popular ones are SEO and email marketing.

While SEO is a powerful digital marketing tool, it can also have pretty negative effects on a business’ reputation since the integrity of their materials will be somewhat compromised.

Automated emails are a digital marketing tool which is useful for both the user and the client, making it a very good choice for a small business. They’re a great way of building up customer fidelity, brand awareness, and overall traffic.

When using email marketing services, a business has the ability to send professionally crafted emails either upon triggering an event or on a set moment or period.

In relation to that, Sendlane Autoresponder is a digital marketing tool that includes the following:

A free 14-day trial with complete features
Automated emails that can be sent to more than 100,000 individuals
Free landing and thank you pages, hosted by the providers
Unlimited emails
A migration service that allows users to carry their client base over providers
API integration (allowing the service to be applied to various applications, like WordPress or PayPal)
Documentation on how the user can integrate the services in other applications
24-hour email support
A variety of payment methods

Pros:

Plenty of features for a complete email marketing experience
A lengthy free, full-feature trial
A 50% price reduction following the trial for the first 500 subscribers
24-hour support
API integration

Cons:

Customer support doesn’t include voice or video chat support
Only available through online payments (other providers accept checks or cash orders)

Summary

Sedlane Autoresponder services come in a very complete and useful package. Online businesses have a variety of templates with which they can create landing, squeeze, and opt-in pages. These are all pages to which users are being directed during internet searches or browsing.

Additionally, they give the user the possibility of signing up to some free services by subscribing to either a newsletter, a reward or other incentives that will draw them to the main business.

Traffic is essential when running a blog or online business, and this is a good and often non-invasive way to get bigger revenues. Newsletters and regular automated messages are a good way of building client fidelity, brand recognition, more revenues and an overall better business.

The services offered by Sedlane Autoresponder are fit for a variety of clients, from bloggers to small retail businesses.

The API integration feature allows automated emails to be applied to invoices, bills, shipment confirmations, making it a versatile service that covers a lot of different industries. The support team offers both solutions and council regarding different functions.

While Sendlane Autoresponder doesn’t have a call center, the email support is better in some aspect since clients can be more explicit by using screenshots, taking their time to explain the issues more thoroughly.

There’s plenty of page templates created by professional designers, compatible with both desktop and mobile devices that business can use to attract new subscribers. These features are included in the monthly subscription and come at no additional cost with hosting included.

The main idea is that, while the whole concept might not be the easiest one to grasp, implementation is a breeze. The interface features plenty of educational materials and beneficial features, like drag and drop, a fully modular newsletter customization tab that’s very intuitive to use, and a spotless and simple automation screen. The package also comes with analytics, allowing the poster to optimize their content for the best results.

Comparison

Sedlane Autoresponder is a service that puts their clients’ businesses on top of anything else. Their customer support work around the clock to solve every issue. Their template designs are on the spot and they don’t impose service restrictions based on the subscription price.

In a thriving market, other alternative services claim that they offer the same level of quality and care as Sendlane services, but is that statement true? Campaigner is a service that provides similar solutions to their clients, but there are some considerable differences between the two.

Campaigner is less up-front regarding their pricing policies and the features that they provide depending on different subscriptions. Considerably more expensive, Campaigner’s less transparent practices are placing them below Sendlane right off the bat.

In addition to that, Campaigner is a service that’s targeting retailers above all else, so their services will be inferior to something as versatile as Sendlane.

On the plus side, they do provide their clients with a call center number, which is a plus compared to Sendlane’s business model. While this is a good change of pace, Sendlane is still a better service, since they manage to stay ahead in almost every other aspect.

Conclusion

Sendlane Autoresponder solutions are a great choice for growing small businesses through carefully crafted landing page and newsletter templates, great customer support and a variety of learning materials. The user has the liberty to implement the services to a variety of different applications due to API integration support, making it a very good choice for a number of different businesses.

Their services start at 1,000 subscriber offers, with unlimited emails—an excellent opportunity for small businesses (with 500 more subscribers covered than standard services). Their solutions are applied to small, medium and enterprise-level businesses, offering the same care and attention to detail at every level.

November 27 2017

AWeber Review: Digital Marketing for All Businesses

Wealth Creation Academy Email Marketing aweber, AWeber Review, digital marketing tools, email marketing softwares 0

Businesses have changed a lot over the past years 30 years. A couple of ads and a smart location would have guaranteed the success of a company, but that’s not the case anymore. Consumers have gotten both smarter and lazier—a side effect of having 24/7 access to information.

Companies, especially small businesses, must adapt to the new age, opting for client-outreach solutions to boost their visibility and sales.

Over the past years, digital marketing has become a must for small and medium businesses. Engaging in virtual dialogue is the way to go, and there are plenty of solutions to achieve this goal.

Email marketing, for example, is a great and less-invasive way of engaging a business’ target audience. Email automation is particularly good at keeping an audience engaged or informed due to its user-trigger system.

Typically, to make things easier for the small business, these marketing solutions include a wide range of features, like easy-to-access tech specialists and a lot of different email customization options. Some also include analytics to ensure that the message is being delivered and well-received by the target audience.

AWeber Review

AWeber offers digital marketing solutions—with their main service being automated emails. Automated emails are pre-written messages that are sent at a specific time to a client or potential client base.

Such allows small business owners to manage their audience easier. In addition to this, AWeber solutions also include analytics, allowing the users to adjust their message or change their audience in order to achieve optimal results.

Features

Solution for automated email series; a great way of sending mass updates regarding a product or service to those who are interested
Includes templates that are both desktop and mobile compatible (over 700 templates)
Ability to send single emails for sales, deals or newsletters
Provides analytics regarding the number of people that have accessed the links, the number of sales generated by the service (if applicable), the number of subscribers and unsubs and how many people have opened the message
Has a free unlimited 30-day trial

Pros:

Comes with a wide variety of templates
Ability to set up and integrate different WordPress elements
Great for planning promotions and other events that will undoubtedly increase traffic and business in general

Con:

Doesn’t offer much flexibility outside of the automated email services

A Detailed Look

AWeber is an excellent way of setting up different systems that will allow blogs and other types of websites to grow. If users manifest an interest in a product or service that’s being advertised on a webpage, then they might sign up for it.

After doing so, they will be part of a list of recipients for the automated email system. The system will then send the messages on the scheduled times, either in one batch or multiple batches.

That is a very good tool for some neat practices that contribute towards growing one’s domain. For example, a blogger can offer his or her readers a free book or series of books. By signing up, the email will either send them a message instantly or on a predetermined date.

For small retailers, this is a great method of sending clients billing and shipping information, especially if they work with their own payment processing service.

AWeber comes with an interesting offer. Along with automated email solutions, they provide a range of utility-oriented services that improve and solidify the quality of their primary service. All of the plans come with the same perks which include:

Daily access to customer support
An unlimited number of emails
Image hosting
Access to over 6,000 stock photos
Access to over 700 templates
Educational materials like videos, blog posts, and guides regarding digital marketing techniques
Can integrate with blogs, payment services and more
Allows the user to migrate from a different service, importing their old subscriber list

To put it plainly, it’s a very good deal since the plans start relatively low in price. For those who want to avail plans anywhere higher than the maximum, AWeber’s representatives can be contacted to establish a custom, enterprise-level rate.

Comparison

AWeber is truly great, but that is easy to say without taking a look at what the digital marketing solutions market looks. To better paint the picture, so to speak, it’s important to take a look at a similar service.

QuickMail is a similarly-priced email automation service, but there are some key differences between the two.

For starters, QuickMail charges more for the basic subscriber plan offered by AWeber. While price alone shouldn’t be a deal-breaker, QuickMail offers the plan in both basic and “Pro” versions—the basic one being severely limited in features.

It’s becoming clear that AWeber has more consumer-friendly practices in this regard, as they offer the same features across the board for all of its pricing options.

Lastly, QuickMail offers a basic trial version, which is pretty much a watered-down version of their premium service. Interested users can try out the service but won’t get the full extent of the experience without digging into their pockets.

On this level, AWeber pulls ahead once again with their fully-featured, 30-day, unlimited, free trial (16 days more than what QuickMail is offering), which is plenty of time for the user to get accustomed to how the service works and how to maximize results.

Verdict

Seeing as most of the services out there are driven by increasing their own profits, AWeber seems to be a breath of fresh air or an oasis. The level of transparency that is present in their offers is unparalleled on the market, and their customer support services are stellar. In addition to that, many businesses will make good use of their solutions.

They offer a wide variety of services, including image hosting, stock photos, software and app integration, analytics and more. Further, every service will make the life of the users easier.

That is because most of their needs are covered by a team of professionals that is backed up by a hefty amount of educational and productivity-oriented resources.