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How to Jump Start Your Network Marketing Business Through Higher Conversion Rate?

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Converting leads into team members is a function of your BELIEF that you have in your product, compensation plan, integrity of your company and the network marketing the concept of wealth creation. We have covered this in details earlier. If you have the BELIEF THAT YOU CAN SUCCEED AND ARE WILLING TO LEAD…….. CONVERSION RATE WILL GO THROUGH THE ROOF.

Conversion rate also depends on your skills level. MLM is first and foremost a people business. So, the first thing you have to master is the people skills. Spend your time studying people … and learn how to find the people STARVING for what you have to offer. FIND A MOB OF STARVING PEOPLE AND THEY WILL CONVERT TO YOUR CAUSE WITH MINIMUM EFFORT.

If you do not understand what the prospect is looking for, then you will never be able to sponsor the person. You must learn to discover the dreams that shape and drive a person. If a person is not aware of his dreams, help him to uncover the dreams. Don’t talk too much…….just listen to their dreams. What do they want most passionately? How do their desires drive them in decision-makings? What gets them in frenzy when they look for an opportunity?

What attracts them? Is it your product or your compensation plan? If a person is attracted to your product, don’t drive him away by focusing on the business plan. Network marketing is not recruiting. It is relating.

”Why Do Some People Succeed in Network Marketing, While Others NEVER Do?”

The answer to this simple question is that, successful people make the effort to understand what really makes people tick … what motivates them … why they make the choices.

Research has shown that there are four distinct types of personalities. It is called the DISC Personality composition. D stands for Dominance, I for Influence, S for Submission and C for Compliance. Understanding the DISC personality and how to deal with them will greatly improve the ratio of conversion.

DISC TO NETWORK MARKETING SUCCESS

DOMINANCE Or ‘D’

DOMINANCE or ‘D’ is 15% of the population. They relate to control, power and assertiveness. They are motivated by money and are money-focused.

Don’t bother talking to them about family and social things. They don’t care. They are ambitious, determined, egocentric and strong-willed.

How To Sponsor a ‘D’

All they want to talk about is money, money and money. They think network marketing is a sales business. For them, it is sell, sell, sell. They’re just looking for somebody who will build, build, build. They are happy with 5% retentions. For them, it’s a sales business.

‘Ds’ are the corporate CEOs. They are “get-the-job-done” type of people who believe that everyone in network marketing is trying to recruit them. But it’s a fallacy. You simply cannot coach them.

They have big egos. They like to order people around. It works in the corporate world, but not in network marketing. They can drive people away.

You want to sponsor ‘Ds’ because they have the connections and will put you in contact with the right kind of people who matter. They know business owners and leaders. Don’t ever try to coach or mentor them. Never tell them what to do, because it’s NOT going to happen. Let them do it themselves. You have no choice.Attraction Marketing System

INFLUENCE or ‘I’

Influence or ‘I’ pertains to oriented people who are highly sociable, excellent communicators, warm, trusting and “just want to have fun.” They’re 15% of the population. They are the type of people that make great sales. They jump from one program to another, looking for fun. These are very creative people with magnetic personalities. They want to look at the big picture and don’t want to be bothered with the details.

How To Sponsor an ‘I’

With an ‘I’ person, talk excitedly, be excited. Talk about partying, going golfing; sky diving, scuba diving,cricket and a lot of fun activities. They love having fun, fun and more fun. That’s what they love and want to talk about all the time. “Hey, when you meet me at the dance, I’ll be wearing a Hawaiian shirt. You’ll recognize me. I’ll have a big, funny hat on.” They love to talk about how they will be spending the holidays & their family. They will join your team if you can get them excited and show how it will be fun to do so.

SUBMISSION or ‘S’

‘S’ are patient and persistent people and form about 35% of the population. They’re the analytical type of people. They analyze everything to death. They miss millions of dollars of opportunities because they keep analyzing

They usually delay their actions. They want to proceed at a steady pace and don’t like sudden change.

How To Sponsor a ‘S’

‘S’ believe that they’re the smartest people on the planet. Within 2-3 minutes of talking, you’ll know you have an ‘S’ type. They want all the details of the business.

You can never sell them anything, don’t even try because you will fail. They have to sell it to themselves first. They’ll listen to the conference call. Then they’ll go to the website and check every link. If you have 25 links on your website, they’ll check them all. They will Google,  go to YouTube, they’ll read all the testimonials and the articles. Don’t try and go too fast. Give them all the information. Be upfront. Answer all their questions. Give them more websites to visit for information.

If you call them to answer questions, they will get upset. They will perceive you as being too pushy. Let them analyze the information at THEIR pace. In a week or two, they’ll call back for more information or be ready to start. That time, they already sold the idea to themselves and decided that this is the perfect business for them. If you are patient, you will win them over. 

COMPLIANCE or ‘C’

‘C’ adheres to rules, regulations and structures. They make up 35% of the population. They are nurses, schoolteachers and scientists. They work from the heart. They have time for everybody but not for themselves. The ‘Cs’ have built some of the largest organizations in network marketing …That is WHEN they have the belief that they can do it.

How To Sponsor a ‘C’

‘Cs’ don’t want to be sold. They don’t like pushy, aggressive salespeople. Slow down the pace when you talk with a ‘C’. Contain your excitement. Lower the volume. They see the excitement as hype, and that you trying to sell them something. Don’t tell a ‘C’ about making $20,000 a month, because it will turn them off. Instead, talk less about business. Steer the discussion towards their family, children, and their holidays. They love a compensation plan where you can put people under people and work in depth. They are best in any type of “infinity” plan that pays them to work deep. They love “Spillovers” in matrix plans.

TO SPONSOR YOU HAVE TO BE LIKE A CHAMELEON. YOU HAVE TO UNDERSTAND AND CHANGE COLOURS TO SUIT THE PERSONALITY TYPE

center of influence networking

How to Become Center of Influence in Your Network

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Always remember that you are the center of influence in your network.

center of influence networking

Even if you have a great dream-team, you remain the leader of your team that will exert the key influence in creating your network.

Personality Traits

You have to develop the traits that help influence your network: you have to make yourself immensely likable and radiate positive energy, and your personality and eye contact should radiate warmth and friendliness. Develop a personality that is always looking to help others grow in whatever their endeavor or goal may be in life, and always be willing to give and add value without any hope of reciprocity—that will make your influence grow.

Integrity

Integrity, integrity, integrity. There is no substitute for integrity. Never promote an idea, service or goods to your network that you are not using or have doubts about. You cannot fake and build a network. Be yourself and act honestly. You will attract the right kind of people into your network, which will help you grow in leaps and bounds with their support.

Be Ethical

Ethical leverage is essential in networking. You have to use your contacts wisely. If you try and use your contacts without thought of return on everyone’s time and effort, then you may succeed in lifting your load, but your strategy, in the long run, will fail. Your network will collapse.

I get hundreds of emails every month from internet marketers trying to promote affiliate products. It is very easy to find out a fake promotion coming from a person who has never used a product or has very little knowledge about it. I immediately unsubscribe from the list of those who try and promote such products. On the other hand, I continue to be on the list of those who email me information that is of value to me and, at times, buy products on their recommendation.

Fundamental Rules of Networking

The power of leverage comes from using your networking skills wisely. There are two fundamental rules to networking:

  • Pay It Forward- Assist 3 people to succeed and in return of what you do for them, request them to help 3 others. This is leverage.
  • Share the Rewards- Share the rewards of your success and prosperity with all those who are involved in your network.

If you are honest, genuine and helpful your sphere of influence and network will grow. Your network, if built correctly, will, without a doubt, make you rich.

 

network marketing

How to Get into Network Marketing Profit Through Break Even Analysis?

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The purpose of starting a business is to make a profit. If a business spends more money than it makes, then it will belly up. So why should network marketing be any different?

We know that network marketing gives exponential passive income with time. If you have a group of 100 to 1,000 people in your network who are buying the products and recruiting more, then you will be getting richer and richer! We all know that.

network marketing and cash flowIt’s SURVIVING the first 3 to 6 months in the business that is crucial. There is a learning curve involved …….typically a new distributor will go through three months of trial and error period. After It’s SURVIVING the first 3 to 6 months in the business that is crucial. There is a learning curve involved …….typically a new distributor will go through three months of trial and error period. After which it takes 3 to 6 months to build a network that starts paying you money. If you can learn to manage your cash flow wisely,  and also teach the people you sponsor to do the same , then you will succeed in this business.

The key to survival is CASH FLOW. People in network marketing usually run out of cash flow normally after 3 months, and they quit because they have not planned properly. If you teach and help the new members in your team to reach breakeven as fast as possible ……..It will give them confidence to continue in the business.

Typical Network Marketing Expenses

A typical network marketing business will have the following expenses:

  • Joining Fee
  • Auto-ship
  • Petrol
  • Training Material
  • Promotion materials
  • Meetings and Rallies
  • Phone Bill
  • Leads
  • Advertising
  • Miscellaneous

People, when joining the business only look at the initial costs of joining and auto-ship. They fail to take into account other expenses that are vital to succeed in business. This results in cash crunch and dropping out of business.

Budgeting and Reducing Costs

To succeed, you have to budget your expenses and find ways and means to reduce costs. There are unscrupulous people in this business who make new members spend on advertising and promotional materials from which they generate revenues to run their own business. Advertising and promotion is essential to the success of any business but has to be done sensibly. Every dollar spent must show some positive results for the business, or it is a waste.

Spending money on your education first is the best investment you will ever do. If you are educated, then you will save thousands of dollars in the course of your business. There is simply no substitute for education. Find a mentor with a servant’s heart who will coach you for free. Even if you have to pay a little money, do not hesitate. You will get exponential results from this investment. You have to invest in your education first, because as discussed earlier in this book–network marketing is a mentoring business and not a sales business. You have to learn before you can teach.

Some other suggestions to reduce your costs are given below:

  • Keep minimum stocks necessary to run your business. Some stocks are necessary to share the experience with other people, but keep it to the minimum. You can always order more when you need them. If you have too much stock in your garage, then sell it to generate cash flow. It will give a new lease of life to your business.
  • Have a buddy in your area. This will not just save costs when traveling to meetings but will also create synergy.
  • Do some research and switch to low cost-phone plans. There are many free systems like SKYPE available on the internet.
  • To save petrol costs, try and qualify your leads before you decide to drive down and meet them. If you are prospecting someone who is indecisive, lazy and complains constantly, it is better to keep him or her in the back burner and focus on people who are excited about the business. You don’t want to find yourself driving miles just to talk to someone and after two hours find out that they are not interested. A very good way to qualify what type of prospect you are dealing with is to ask few questions about their dreams and self-development. If you find that they have no energy in their words, or are not doing anything to improve themselves, then you can very well save lots of time and petrol.
  • As your network grows, you will have to find leaders in your team who are highly motivated and work with them for the betterment of the team.
  • The most important cost in your business is the leads and how you generate them. The cost of generating the leads and converting them into your business can be so huge that I will devote a separate section to this topic. You have to learn how to minimize these costs and be effective. This is something you have to understand and perfect if you have to succeed in this business.
  • Hold local training sessions (besides that of the company)with all your team members. This may save costs to your team members.
  • Educate all the team members about proper cash flow management when building the business.
  • Everyone must focus on following the same system in your team! It is crucial for duplication. Can you imagine 100 people all going in their own direction? This is a recipe for disaster. A simple system of duplication saves costs, time and effort of the team.

Tax Dollars Can Fund Your Business

Most governments give huge tax incentives to people engaged in home business. This is because it is good for the economy. Employment is a political issue for governments. They encourage people to start small businesses that hopefully will grow into big corporations someday. This is why governments give huge tax breaks if you start your own home business. If you are a paid employee on a fixed income, it is always smart to start a part-time home business to take advantage of the tax incentives provided by the government.

What most people do not realize is that the biggest chunk of cash outflow from their pockets is taxes. These can range anywhere from 20% to 55% of the income. This is huge in terms of dollars. When you engage in network marketing business, you can claim cost of communications, travel, entertainment, advertising and office stationary. You can even claim for products that you bought through auto-ship used for promotion as legitimate business expense.

You can claim part of your electricity, water bills, rates, house insurance and rent/mortgage as legitimate expenses for running a home office. You can also claim depreciation on your computer, office furniture, car, fax machine and other items that you need for your home business.

You can claim back the GST on items you purchased to run your business. You will need to register for GST before making any claims. As tax laws are different in each country, you will need to talk with your local tax consultant.

What these tax breaks do is give you huge cash flow to run your business. You can claim back the taxes paid and get a refund to run your business. In case there are unrecoverable losses, then these can be forwarded next year and claim it back when your business starts to generate income.

The tax incentives, in most cases, are so generous that they can fund your network marketing business in the initial stages. The breakeven point of your business is much closer than you think when you take tax incentives into account.

Please do not join network marketing just to get tax refunds. You have to be active in the business to claim refunds, otherwise the taxman will come knocking on your doors. Having said that tax incentives provide a huge motivation to start your home-based business and save on those dollars that will invariably go to the taxman– never to be seen again.

network marketing

Network marketing is without doubt the best route to start your own home business and get on to the road to financial freedom. It is the best program if you are looking for an early retirement.

Make sure your team members succeed. When you help them make money, they will help YOU make money!

Attraction Marketing System

build your audience

Build Your Audience: A Guide for Indie eBook Authors

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One of the most challenging aspects that any author has to face is to captive the readers. You may have written the best story that is ever written in this generation but if it doesn’t reach to the end readers then that will not serve you not only financially but to the purpose of sharing your book out there, hoping to make an impact in this world. Your audience is the bloodline of your writing career!

If you are an indie writer or just starting in the self-publishing industry, building a niche of readers is so important, if not the top priority to be successful. Once you’re done with all the formatting processes, selected the best publishing platform and partnered with the best distributor for your eBook, then you are reading to build an audience.

Keep in mind that not because you have great book shall it land into your lap just like that. It doesn’t work that way. You have to go to the audience and create it. You don’t just wait for the fruit to fall from the tree; you have to do something to get the fruit! Even the successful, known authors of our time, do the work, the hard way.

So how do you effectively build an audience? Here are 7 suggestions to build an awesome readers-writer relationship:

  1. You have to have the gun loaded. You have to make sure that you have a “thing”; something so awesome err a book that has gone through a lot of perfecting process (writing, rewriting, proofreading and editing for countless of times) to give to the readers. You have to tell the best story you can ever tell to the audience.

Self-publishing industry is a booming business today and the competition is tough! It is the aim of every writer to get the right exposure and book visibility in the market. Sad to say, you-adding to the stream of hopeful writers makes it more difficult to build an audience in the eBook marketplace.  The book should be wonderfully written, hence a masterpiece worthy of all your time and effort in marketing it, else you might fail without having the chance of launching it first.

  1. Slowly prepare your audience. Successful authors usually start making a buzz of a book launch at least six months in advance. That is the recommended span of time you need in order to build a relationship. Let them know that you are brewing a good story and a book launch is at hand.

build your audience

Engage potential readers by utilizing the different social media platforms, hinting that you are writing something incredible. Get them under the radar and let them join the process. Let them help you decide the text or fonts, tease them with some lines and excerpts from your eBook, or maybe discuss a little bit about a character or a plot of the story but don’t blow the whole thing.

This is a good exposure as they will be anticipating more of your eBook. By doing so, you are slowing promoting your book, enough to build an audience once launched.

  1. Establish a genuine relationship. Although we cannot contest the great influence of social media platforms in today’s generation to spread the word out, we are somewhat forgetting that those are not just mere platforms. It is composed of people from all walks of life. And when we talk about people, this pertains to real people with emotions and feelings, they’re not just mere statistics or numbers – they are real!

Start an awesome readers-writer relationship through the social media platforms. Take that opportunity to engage and interact with the readers. Be honest and open to them, make them feel that you are human just like them…with all the difficulties and struggles, too.

  1. Be YOU! As an indie eBook writer, you are not only sharing your story to the public, but you are marketing your own creativity as the self-publishing author. So how do you like to be perceived by your readers? It is very important to be yourself! You have to be honest as to who you are. Readers will know if you are phony or you are just being friendly for publicity’s sake. Be honest with your thoughts and sincere with your emotions. Let them see that you are a source of creating expression and your stories matter to them, just as they matter to you.

You have to weigh this though. If you are not good at going public then don’t go out there and take a plunge. If you are good with the podcast, then do the podcast. If you are awesome with group shares and discussions, then take advantage of that. Identify where your comfort zone is and make use of it to establish your audience. As a budding author in this competitive market, the last thing you want is to lose more audience that you earn.

Offer the best options for your potential audience. The ultimate goal of independent writers and self-publishing authors is to generate income through writing. Without your audience, then that wouldn’t be possible. So, make it easy for the readers to have an access to your eBook.

Make your book widely available and accessible by doing the following:

  • You can offer a preview of your book so customers can take a glimpse. This is possible by using the preview tools of your publishing platform.
  • You might also opt for pre-orders. This is highly suggested for indie writers who offer eBooks in series. This gives the readers the impression that your eBook is a hot stuff and they need to secure an eBook copy before it even hits the market.
  • You can also offer a free download. Free marketing is a great way of establishing a good audience. Readers appreciate it if authors give samples or excerpts from the book to download as they most likely buy the whole eBook, even the whole series (if you offer a series)once they like it.
  • Once you were able to self-published the eBook, you can send your eBook samples to some trusted writers and influencers for collaboration through honest reviews and potential endorsements. Once they like your eBook enough, they may even promote it to their audience which is a good marketing strategy.
  •  You can do a book release option. This is where you will let your readers know that you’ve published an eBook and you give them the details as to when and where they can purchase it.
  • Price is also very important. The last thing you want is to shock the potential readers by setting a very expensive price range if you are just establishing a name. Make it affordable for them but not cheap enough to disrespect your hard work and creativity.

build your audienceWeigh this though because there are authors who offered their first eBook entirely for free to build an audience and were able to pick up financially on their succeeding eBooks. Always decide what is best for your book.

You may want to try a little bit of everything to build an audience niche. This means, offer something for a free download, send some samples for honest feedback and more book exposure,  incorporate a book release by spreading out the details that your book was just launched, and always, always make it easy for your readers to purchase a copy of your work.

  1. Time is everything. There is a right time for everything. Building an audience doesn’t happen overnight. Every successful individual even outside the publishing industry (traditional and self-publishing) will tell you that it takes time to get there. They went through the whole process, dirt and grime just to be where they at now. And that’s what you need to do, too. Be patient, work hard, and just go out there, again and again, and again until the right exposure and perfect timing come your way.
  2. Take criticisms and feedback as your stepping stones. As an indie writer, you have to be prepared for the worst critics of your works. To add, expect that the worst reviews happen to come from a handful of your audience.

But that’s okay. Don’t take it personally! Reviews, online bashing, critics, commentaries, and honest opinions are very important for you to grow as an author. It might be harsh and raw especially if you are not used to it, it might sting a little bit, but that’s for your own good. Take those positively and use them as the driving fuel to motivate you to keep on writing and show more of what you got as a writer.

build your audience

Building an audience takes a lot of time, dedication, and hard work. It is a process that you have to deal with in order to establish a good readership. As an indie writer, you have to really invest the effort to engage your readers. The audience wants to feel that you are very genuine when you connect to them. Don’t just build and captivate readers, establish a relationship that will lasts long.

Take time but don’t forget to chill. You have to enjoy being useful to your readers by continuous exchange of information through conversations as much as you enjoy writing for them.

How to Build Your Network Marketing Business the Smart Way?

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Successful network marketing works on this simple model given below:

  1. Number of LEADS you can generate.
  2. Number of LEADS you can CONVERT into your team.
  3. Quality of mentoring and training you can give to your TEAM members regarding the products, business systems and promotions. This will start the DUPLICATION process.
  4. Help new member to be in profit within the shortest possible time to help increase the retention rate.
  5. Develop leadership within the team.

These are five essential steps to your success in network marketing. Most people struggle, because they do not understand the five steps clearly. If, through our training process, we teach you how to improve on your performance by simple 20% in each of these five areas, your business will explode exponentially. People suffer in this business because of ignorance. If you are teachable and learn a few simple things, then you have a huge advantage over a normal network marketer. Your success is guaranteed.

Let us examine these five simple steps one by one.

LEAD GENERATION THE RIGHT WAY

Leads are the life blood of your business. Without leads, you are nowhere. There are two distinct schools of thought here. The warm market leads and leads generated through advertising. Let us examine them at some length because this is very important.

WARM MARKET LEADS

There are very successful network marketers who have built huge businesses only through warm market leads. Warm market leads have some distinct advantages. Firstly, there is already an ongoing relationship of trust. Network marketing is a relationship business. To succeed, you have to build a special relationship of trust with the person you sponsor.

In warm market leads, the relationship already exists and makes your job easier. Secondly it is easier to share your excitement about a product, service or business with someone you already know than with a total stranger. This transference of excitement and sharing of joy is very important in building your network marketing business.

Network marketing works on recommendations and the person who most likely will listen to your recommendations is someone who already knows and trusts you. Most importantly, your warm market leads don’t cost you a dime. Advertising can be very expensive, and you can max out your credit cards yet still not did not reach your target audience.

The problem with warm market leads is the poor conversion rate. This is because you are talking with leads that are not looking for a business opportunity. For most of these leads timing may not be right. Some may be going through change of jobs, transfers, shift of residence, new arrivals in the family and other family issues.

A NO from your dear ones hurts and you feel rejected. The NO can spring from lots of reasons totally unrelated to the business opportunity, and it is definitely not a rejection of you as a person as long as you don’t pester them and make them feel uncomfortable. You have every right to share your enthusiasm for a product and/or an idea. There is no reason to be upset if they are closed to your idea.

Network marketing has been given a bad name by some people who will take NO for an answer. They will badger their contacts with the hope of wearing them down and change their minds. Please remember, everyone will not be as excited about the opportunity as you are because the timing may not be right for them.

You discuss the opportunity with the next person in the list. It is recommended that you make a very long list. A short list will create problem. As you start making money, and your belief in the business goes up, you will find a sudden change in the attitude of your warm market. You will find it very easy to convert them to your cause. People who initially said NO will ask to join the business. This is how the business works. You have to remain calm, consistent and focused regardless of the views of your warm market in the initial stages of your business.

Attraction Marketing System

DO NOT TRY AND CONVINCE…….JUST SHOW THE OPPORTUNITY TO MAXIMUM NUMBER OF PEOPLE YOU KNOW. You will win if you take MASSIVE, CONSISTENT and PERSISTENT ACTION

The key to succeed with your WARM MARKET is to start them on the products, and not pitch the opportunity to them straight away! Once you get your family and friends try the products (it won’t cost you that much considering that you can claim tax breaks), and once they see results from it, they will start buying and promoting the products to the people around them because of the benefit they experienced! Some may even join the business opportunity!

You can never run out of warm leads. Once you have sponsored a few people into the business, you have to start supporting them and working through their leads. Sooner than later you will find active network marketers who share the same vision as you and your business starts growing.

COLD MARKET LEADS THROUGH ADVERTISEMENTS

The leads you generate through online and offline advertisement are highly-motivated leads. These people are searching for home businesses. They will look at various options before deciding on the best opportunity. The conversion rates from these leads can be fairly high. You can build your business very rapidly through advertising. The best part of it? There is very little or no rejection factor as in the case of warm leads.

One thing I can warn you from the very start is to NEVER EVER BUY LEADS because these leads are sold over and over again. The only thing you will achieve is to pay for these expensive leads with no returns to your business. To be successful in the business, you have to generate your own leads. There are no SHORTCUTS.

The problem of leads through advertising is not only the prohibitive cost but also skills needed to reach the target audience. If you choose the advertising route, you will be competing against big companies for attention.

If your advertisements are not focused and targeted, they will not reach the right people. Either you have to become a master at marketing which includes developing as great writing skills in advertising, knowing the right medium to advertise to gain maximum impact and also know how to monitor the cost returns on advertising.

Without proper monitoring systems in place, you will blow up your budget without any tangible returns. If you are advertising on the internet, then you have to develop special skills to market on the internet. Most average people do not have the necessary skills to advertise effectively, and if you are one of them, then you can spend thousands of dollars and achieve very little or no results.

There are unscrupulous upline leaders who will ask their members to embark on expensive advertising to grow their business even when they don’t have specialized knowledge to guide their team.

Another problem with generating leads through advertisements is that there is no relationship with the lead. To succeed, you have to build a relationship of trust. This takes time and effort. The problem is compounded because the leads that you generate may not be from your local area. You have to set up systems for long distance support by taking advantage of the modern day communications and the internet. The support systems have to go in place before you start to advertise. You will need to budget the additional website and communication costs.

There is no doubt that advertisement can greatly help your business to grow rapidly, but you have to master the art to succeed. If you are a beginner, it is advisable to stick to the warm market leads until such time you reach the breakeven point in your business and you are in profit. You can then start slowly by advertising first using free resources.

There are various avenues of free advertising, and we shall discuss some of them later in this book. As your income from business grows, and skills improve, you can slowly start experimenting with paid advertising. Remember, every dollar you spend on advertising must be monitored. You should have positive results in building your business or you are simply wasting money.

The most effective leads you can generate for your business is through internet marketing. If you are not using internet to generate leads, then you should start doing so without delay. The best part is that you do not need paid advertising to generate leads on the internet. You can use social media, even article and video marketing to generate leads for free.

MLMLeadsSytemPro is one of the best programs on the internet that teaches you how to generate leads and position you as a market leader. It is based on the principles of attraction marketing and funded proposal. Attraction marketing was first propounded by Mike Dillard through his book and Magneting Sponsoring system.

According to attraction marketing, you should not chase people into joining your business. You have to position yourself as a market leader so that others want to follow your prosperity model and join your business.

Funded proposal means that you make money from leads that do not join your business to cover the costs of your advertising. Let us say it costs you $1 to generate a lead. Most of the leads that you generate will not join your primary business as it may not be suitable for them or they may be engaged in another business from which they do not wish to shift their focus. The advertising money that you have spent will be a loss to you.

If there is a way for you to sell some products to these leads to help them with their business effort, then you will not only recover your advertising costs but also make a small profit. Let us say that you earn $3 from every lead you generate through your marketing system that costs you $1. This small profit will enable you to scale up your advertising budget progressively. This is what MLMLeadsSytemPro is designed to do for your business.

For someone new to the business, the best option is to first work with the warm market leads. Next step is to generate leads by adverting through FREE resources. Paid advertising should be attempted after having gained the necessary skills in setting up the organization for long distance support and once the business is in profit. The only exception to this rule is if you already have expertise in advertising or have deep pockets to hire an expert.

 
Attraction Marketing System

The 10 Fundamental Principles that will Make You a Network Marketing Superstar!

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What I am about to say may cause offense to some people. However, it is important for me to tell the truth about network marketing. I do not believe in sugar coating anything because not telling the truth means that you could end up losing tons of money. I am here to help you to make money in network marketing. You must take the information seriously if you are serious about making money. Not to do so could cause you to go broke. You have been warned…

Because you are reading this post, you will benefit from years I spent gathering this information and learning through experience and pain, the real truth about successful network marketing. The truth is that corporate downsizing means that, in this day and age, there is no such thing as job security. The truth is that if you do not accept the truth about network marketing, you may as well go get cozy with your boss in your office and pray that you are not left in the unemployment line with the way that the economy is going. Let us look at a few of these “Principles.”

 

Principle #1: Network Marketing Is A Mentoring And Teaching Business

The prevailing belief, unsurprisingly so, is that network marketing is simply about direct sales. Selling products to people.

No….. The truth is, SUCCESSFUL network marketing is about teaching and mentoring people toward THEIR success. NOT your SUCCESS, THEIRS!

The bottom line is that you need to find a good business with a good product. Once you have those under your belt, and you know and understand the business, it is all about mentoring and coaching your team members.

Hearing of THEIR success should be like music to your ears! Help them to achieve their dreams and your success is inevitable. Do you know what active listening is? It is the ability to listen empathetically. To really engage with a person and understand where they are coming from by repeating, paraphrasing and gaining clarity on what they are saying. Network marketing is about listening and understanding in this way, so that you can help people to achieve their lifetime dreams and ambitions.

The secret to my success is mentoring! Coaching other people to success adds meaning and substance to my life. Aside from the fact that I am genuinely helping people to achieve their goals and ambitions, in helping them, ultimately, I help myself.

By ensuring the success of others, my success takes care of itself. Network marketing is probably the only truly spiritual business in the world because of this fact. In network marketing, you do not have to compete with others in order to succeed. The business world is a dog-eat-dog world and competition are what drives it. In network marketing, this need to outsmart the other is neutralized by the fact that you succeed by helping the other, by helping your teammates, they succeed and so do you.

There are a few other home truths to ponder. People who insist on doing everything themselves rarely become wealthy. Those who have the patience to coach others are more likely to become wealthy.

Why is it that some people become wealthy doing network marketing while others do not? The answer is really quite simple. Successful people in any field, really take the time to figure out what makes other people tick. They take the time to work out what motivates other people to do things and why people make the choices that they ultimately make.

Before you go on, you must understand some things about yourself. Before you can mentor others, you must mentor yourself. YOU must take the time to sit down and figure out what exactly motivates YOU to be in this business? Why are you interested in network marketing? It is only by understanding your own motivations that you can truly understand, appreciate and empathize with the motivations of others. Once you are in this state, you can truly mentor others.

Take some time and sit down with a pen and paper. Write down the first thing that comes to your head when you ask yourself WHY. Sit and contemplate it and write down another two reasons. Contemplate those and expand them further until you really get to the heart of the matter and truly understand your own motivations for entering this business.

If you cannot take the time out to do this, you might as well quit now. I may sound harsh, but I can tell you with complete certainty that if you do not understand your own motivations, if you do not know your very personal reasoning behind doing network marketing, you will quit at the very first hurdle that comes along and trust me, there will be many.

Your reason ‘why’ is what will keep you going when times are tough. You will refer to it over and over again. It is not about money, your why will be something about who you are fundamentally, as a person… When you know and understand your own why, it will make it much easier for you to understand the why of the next person you are trying to convince to join you in your business, as one of your team members.

If you understand and empathize with their why, you will be much more likely to be able to sell to them than any of the hundreds of other home businesses trying to get them on board.

Going back to the money and how the hell does he know that it isn’t? Look, when you really break down the motivation for doing anything with regard to making money, money is not really the WHY, it is not the driving factor.

The driving factor is always something bigger than money. Money is simply the tool which is used to get to the WHY. Let me give you some examples, these will help you to pinpoint your own why. Try and add to the list yourself.

  • You want to live in a bigger, more comfortable house.
  • You want to drive a sports car.
  • You want to spend more time with your spouse.
  • You want to spend more time with your kids.
  • You want to learn a new hobby or craft.
  • You want to travel more.
  • You want to help others to change their lives.
  • You want more adventure.
  • What would you most like to give to those whom you love the most?
  • What things make you get emotional?
  • What things make you tick?

Learning to mentor is first about discovering the dreams of those you are mentoring. Discover what motivates a person to get up and do something and you are really onto a serious winner. Discover what people dream about and you can help them create hope and goals. Goals cause people to become more focused in life and focus helps to push people into action.

Dreams create hope. Goals create focus. And focus creates fuel that propels us to action.

You teach people in this business to rediscover their dreams. The difference between their perceived past failures and their future success is this moment. Teach them to work toward their desired future without fears and doubts and there is no limit to their earning potential. They must never compromise on the lifestyle that they wish to create for themselves and their family. It is their birthright to live an abundant life. It is the power of your mentoring that will help you succeed in this business.

Principle #2: Network Is A “Relationship-Driven” Business

People join people. They don’t join companies. They don’t care about who the president of the company is or how well the company is being run. You will be surprised to learn that initially, they don’t even care about the product. The only thing they care about is you because they can relate to you. They can trust you. No matter how good the products or services, no matter how well-managed the company, you will struggle and go broke if you do not know how to build relationships.

You build relationships when you genuinely care about people. Relationships are developed when you help others to grow physically, mentally, spiritually and financially. You may forget big names in history and politics, you always remember the names of your teachers who helped you through school, friends who gave a helping hand when your chips were down or people who made you feel appreciated and special.

You have to have empathy, and you have to be yourself. You will fail if you try to be someone else other than yourself. The three things that destroy relationships are when you try and gain control over others, be self-righteous and judgmental. Help others with all you have got and the universe will conspire to help you succeed. Practice abundance. It is the essence of relationships. Learn to listen and you will learn more about yourself and foster lifelong relationships.

There is only ONE way to build your network that will last you a lifetime…… It is to build relationships. To achieve that, you need to become a mentor with a servant’s heart. When you do, people will ask you to, PLEASE sponsor them into your business. If you build your relationships right then, your network will last forever. If you treat your business like just another income source or like a salesperson then you will be trading long-term stability for short-term profit. Your network will collapse.

Direct marketers sell products to the consumer directly. Direct marketers measure their productivity in numbers. Their philosophy is “buy or get out of the way”. To Direct Marketers, “relationship-marketing” has a bottom-line VALUE. If they can help they will like to automate relationship-building. Looks 100% real, but it’s plastic. If you think like a direct marketer you will fail in this business. If you build relationships and become a mentor with a servant’s heart you will succeed.

It is simple. If you and I work together, we will create an effect much greater than the sum of the parts. Network marketing (MLM) is not a numbers game, it is a relationship game. Relationship building is the process. It is network marketing.

Principle #3: Network Marketing Is A Recommendation Business And Not A Sales Business

Network marketing means sharing and transference of your enthusiasm for a product or service. It is a business that works on the recommendation of a product that you use and are excited about. When you see a good movie and have enjoyed watching it, you speak about it to all your friends. You transfer your enthusiasm to your friends. They go and watch the movie because of their trust in your judgment.

If they enjoy the movie, then they will further spread the word to other friends and the viewership of the movie grows. Unfortunately, you don’t get paid for spreading the word. Network marketing works in a similar fashion. The only difference is that you get paid for spreading the word.

The fact is you have done word-of-mouth advertising, everyday, since you were a child. You told your mom & dad what you loved and wanted, your favorite ice cream, jeans, baseball bat, books, movies, restaurants, all kinds of things. You’ve been promoting products since about age 5. But you’ve never got paid for it. The only difference is that, with network marketing, you get paid every time you recommend someone the product that you love to use. The best part of this business is that you will get checks from this business 25 years from now for a product you

recommend to someone today! Isn’t that Isn’t that incredible?

More enthusiastic you are about your product or service and more you share it with others joyously, the greater will be the size of your PAYCHECK.

Principle #4: You Must Have Belief In The Product To Transfer Your Enthusiasm

In order to transfer your enthusiasm, you must have a BELIEF in the product or service. If you do not have a belief in your product it will show in your body language, in your eyes and behavior pattern. Your heart and mind have to flow in one direction if you are to succeed in this business. If you are artificial you will be found out.

The business will not work for you if your head and heart pull in different directions. If you wish to sponsor someone into the business, then you must believe that network marketing works. Believe that it is one of the best business models to make large amounts of passive income within a remarkably short period of time without financial risks associated with traditional businesses.

How does one build the belief system to succeed? The most important thing is to find a great company, with a strong management and a unique product. Can you recommend ten movies to a friend? Your friend will be confused and will not watch a single movie recommended by you.

You must believe that the product you are promoting is genuinely beneficial to people who use it. To build the belief, you must use the product and find out the benefit for yourself. This is not a selling business. This is a recommendation business based on faith people have in you. You cannot fake this faith by not using the product yourself and try selling it to others.

There are people who believe that the product is just a vehicle to build their network marketing business. Any product will do as long as it brings in money. Such thinking will result in selling a product rather than building a network marketing business that is built on good faith and belief.

Another important thing about belief is that initially when you join a network marketing company your belief system is weak. You have not used the products sufficiently. You know very little about the company you are promoting, and you do not fully understand the business model. Most importantly, you are not making any money so you don’t have the confidence. Initially, you have to make considerable effort to learn everything about the business, products, and company. In other words, to build your belief system you have to train yourself extremely hard.

The easiest way to build your belief system is to find a mentor. This is someone who has achieved success in the business. You must be mentored to become a mentor. What you need is to be a part of a mastermind group who wants YOU to succeed. You want up-line leadership support available when you need it.

There is a saying that if you want to make million dollars then mastermind with millionaires. If you want to make $100,000 a year, then be in the company of people who make $100,000 a year. For most people, their yearly income is the average of their 5 people with whom they spend their time. If your 5 closest friends do not have the desired income or goals you aspire for then do not EVER listen to their opinions on business!

If you want to succeed then change your circle of influence. Mastermind with people who are rich and successful and your life will change. This does not mean that you have to dump your friends, just change your circle of influence. Spend more time with your mentor and mastermind group.

Let us say you want to invest in real estate. Would you ask the person who rents one home or a person who owns 25 homes, 14 townhouses, 2 farms and 8 commercial properties? To build a real estate investment business, why would you listen to people who had never invested in their lives? You have to find the right people from whom you can take advice.

In order to build your belief system, you have to be in the company of those who believe in themselves and have succeeded in the business. If you cannot meet your mentor in flesh andblood then watch videos and listen to tapes of people who have achieved impressive results from the business and whom you admire.

Your business will grow in the same proportion as the strength of your belief system. If you are not finding success in your network marketing business then, please check your belief system first. Are you convinced about the product you are using? Are you convinced about the company you are promoting? Are you receiving the right kind of training and support? Are you working with the right kind of mastermind group?

If your belief system is not strong then build your belief system in the product, the compensation plan and company you are promoting. In case you are not happy then find something you can believe in with your heart and soul. Without strong belief in what you are doing, you are doomed to fail at the very start. If you wish to succeed, then build your belief system first. Let your mind and heart speak as one unit.

Once you have belief in your business then sponsoring will be a fun-filled experience. Your belief will take you from being an exceedingly shy, who is afraid of speaking to strangers, to a market leader who is ready to “share” his product, service and business opportunity with confidence!

Once you have the BELIEF, you will never be defensive about your company or business opportunity. You will create a positive and an emotionally surcharged atmosphere where people will want to be members of your team. You will attract people like a magnet to your business. This electrifying atmosphere is only possible once you learn to speak from your heart that is backed by a strong belief system.

The emotional impact that you produce arises from your inner relationship with your product and program. It does not come from some kind of formula. Emotional power is – thoughtlessness. It bypasses your thinking process, for it has become you. It is your belief system and not something you consciously do or think about, at the moment.

People who succeed in this business is due to their deep belief in the product, the business plan, the company and the people behind the company. They cannot reach the height of success if their hearts and mind did not speak the same language. People converted to their cause because they are emotionally and intellectually honest.

The power of emotional commitment comes from an inner conviction and prospects sinse the sincerity even before they speak of committing them to their cause. Once you are convinced regarding the integrity and uniqueness of your product, you will love to share it with others. You can’t pretend that something is good when it isn’t. When you share your beliefs, you will succeed. Your emotional integrity plays a vital part in your power of personal persuasion. When you have that quality, your prospects will listen with more than just their ears. Your emotions will bypass the prospect’s defenses and get to his heart.

Jacob Boehme said it well about 350 years ago. His words still ring true today.

“For realness, the exterior of our life needs to be the signature of the interior.”

Your internal belief system will be strong when you sincerely believe that it’s right to help people become financially secure. It’s right to help people discover a way to better health, personal growth and increased happiness. No wonder, the right kind of network marketing companies can build up loyalty and emotional attachment as few other businesses can! If you don’t feel that kind of inner power, then you need to ask yourself if the product line you’re marketing is helping you build that emotional power and belief within you.

You cannot sell anything effectively unless you are sold on it yourself. Once you’re sold on the products, believe me; you will never have to sell anyone. The key is to become a user of a great product. Once you start using the product that shows results, you will start sharing the benefits of your experience.

These benefits will fire your inner emotional power. You will then communicate facts. You will share values through emotions. If your listener concludes that your product has great value, it will be because you’ve shared your emotions and supported them with essential facts. That’s a powerful combination, one that lies at the source of the marketing power that you wish to acquire. You can have it. You will have it.

It is important that your emotional power be the servant of intelligence. The closer you are to the unity of truth, the more power you will generate. It is only when knowledge and emotions combine and when heart and mind are one, then great success is achieved. Once you develop the belief system, you won’t need any artificial means to find prospects. You will attract prospective associates to you with your warmth, conviction and natural enthusiasm, all of which flow from the center of your being. None of this has to be artificially produced. That is fun!

To achieve this type of belief system, you must have a product or services you really believe in, a compensation plan that generously rewards you and an upline and company leadership that is dedicated to your success. If you have these, then you will have SUCCESS THROUGH POSITIVE EMOTIONAL POWER.

Principle #5: People Fail Because They Do Not Apply Leverage In Their Network Marketing Business Correctly

Every network marketing company boasts of a compensation plan that creates passive income through leverage. Yet, majority of people who join the business fail because they do not understand how leveraging works.

Most people fail because their focus is on Recruit, Recruit, Recruit, Numbers, Numbers, Numbers! It is a race against time and others to recruit before someone else does. Now you have hundreds of recruits who don’t know where they are going. You don’t have time to either build relationships or train so many of them. They are left helpless on their own. They start dropping out in hoards. You are back again Recruit, Recruit, Recruit……… This is certainly not leveraging your time or effort.

There are marketers who can recruit dozens, even hundreds, of people through the motivation of greed. When it comes to something sensible and worthwhile, they shy away from becoming involved. This is because they think network market is just a numbers game. They tell their new recruits that they will have spillovers in their downline. That there is no work involved. Lies, Lies, Lies and more Lies……..With this kind of thinking, they will attract recruiters who think the same way. No wonder, a culture of ‘no work’ sets into the organization and the network collapses. They are now back to Recruit, Recruit, Recruit through more greed and lies.

If you have to leverage then, you have to Sponsor, Sponsor, Sponsor……. and …. Retain, Retain, Retain…….. There is a BIG difference between a recruiter and a person who sponsors. A recruiter is interested only in numbers. The sponsor, on the other hand, takes upon himself the responsibility for the growth and the welfare of the person he has sponsored.

PEOPLE WHO TREAT THEIR NETWORK AS NUMBERS NEVER SUCCEED IN THIS BUSINESS. TO SUCCEED YOU HAVE TO REMEMBER YOUR NETWORK CONSISTS OF HUMAN BEINGS WHO HAVE HOPES, DREAMS AND DESIRES. THEY HAVE INADEQUACIES, PROBLEMS AND FINANCIAL NEEDS. THEY NEED YOUR HELP TO SUCCEED. IF YOU ARE WILLING TO COACH AND HELP THEM WITH A SERVANT’S HEART, THEY WILL DELIVER RESULTS BEYOND YOUR WILDEST DREAMS!

What is the best way to develop a solid marketing force that never leaves your network? Sponsor a few key people at a time. Give them your full time and support. Build relationships. Help them to succeed in the business and train them to do the same. You have to build your network market on the right principles to succeed. There are no shortcuts. Are you willing to take the responsibility to become a sponsor? If so then, please read on.

There are people who will tell you “Just recruit a lot of distributors. You’ll get at least a few good ones that way”. Few leaders will emerge along the way, and your work is done. You can then have all the passive income you need. Leaders don’t emerge in business. You have to find talent and develop them. Once in a while, you can get lucky, but that does not happen very often. You can’t leave your business to chances if you wish to succeed.

The bottom line: Leverage is mandatory for wealth creation, and you will NOT become wealthy without it. You are either exercising the power of leverage for yourself, or you are serving as leverage for someone else, and building their wealth for them.

To apply leverage, you have to find a network marketing company that has an exceptionally strong training and personal development program. Please look also at the credentials of the person who wishes to sponsor you. Is he committed to your success? Does your upline have requisite support systems for your training and success?

Avoid companies that boast of an automated recruiting system to increase numbers. You never build a network by merely having a recruiting system. Your network will collapse. To increase retention, you have to have a proper support organization and training that builds relationships. Do not join a company that focuses on recruiting and numbers.

Next important thing is that people must see a value in the product. Many network marketing companies fail because they do not have a product that can sustain the business. You can’t fool people at all times. Network marketing is a relationship business that is built on good faith and recommendation. You just cannot build a strong belief system based on a weak product. Leverage can work only when retention rates are high.

Lastly and most importantly, people want a fair compensation for their effort in the business. There are network marketing companies that distribute only 10% to 30% of the total revenue to the distributors. There are companies that distribute over 50% of the Group Volume (GV) to their distributors. No wonder people stay in the business because they make money.

Some compensation plans are heavily loaded in favor of the ‘heavy hitters’ or the people who reach higher levels in the business. These plans do not adequately compensate the new distributors for their effort in the business. This results in new distributors getting disillusioned and dropping out. This is particularly bad for business.

For leveraging to work, retention is the golden key. To succeed in network marketing the business model or the compensation plan has to work correctly. The initial cost of joining the business, risk involved, return on investment (ROI), and the breakeven point has to be properly balanced out. The new distributors will stay in business if they can recoup their initial investment in the shortest possible time and start making a profit from the business.

Leveraging, which is the basic principle behind network marketing, can work only if the network you create has the power not only to sustain itself through high retention rate but also to expand itself exponentially once it is created and set up correctly. This can happen if there is the right kind of training and support systems, belief in the quality of the product and a fair, equitable and generous compensation plan in which new distributors can start earning money in the shortest possible time.

Principles # 6: You Will Be Required To Spend Some Money In Order To Generate Money In Your Business. This Is Regardless Of What You May Have Been Told. Ethical, Real And Legal Business Is Not Free.

The majority of people out there will tell you that the only money you need is to enroll yourself, buy the products, use them and recommend them to others. Nothing can be further from the truth. If you want to succeed in network marketing, some money will be required to cover your traveling, communication and promotional costs. These like any other successful business need to be budgeted and recovered at the least possible time.

I agree that the startup cost for a network business is extremely low when compared to a traditional business because you work from home. You don’t need to buy and keep stock. There is no need for warehousing or retail space. In most instances, the parent company gives you a back office to look at all the accounting details and order the products you need to sustain your business. However, you will need to promote your business if you are to succeed.

There are network marketing companies and affiliates who make millions of dollars selling promotional material to you at exorbitant costs. Their focus is on selling distributor kits and advertisement materials such as audio tapes, books, DVDs and brochures to their distributors. Many distributors fall prey to this and buy hundreds or even thousands of tapes at a time to use in mailings. Even in quantity, some of these companies charge reps $3 or $5 each for DVDs that cost 30¢ to duplicate! Such companies are driven by greed and ego. They make a killing on the backs of their reps!

You have to be extremely careful in not joining these companies. In most cases, such companies do not have a worthwhile product to sustain the sales. They then start generating money through the sale of promotional materials.

They will continually ask you to throw your hard-earned money to them. Please be warned of such companies. Legitimate expenses are OK if promotional materials are sold at a low cost or extremely low profit. The aim is to make money through the primary product and not the ancillary promotional materials. When the focus shifts to make money from the promotional products then the company, and you as their business partner are bound to fail.

Promotion is crucial to the success of your business. It is critical how much money you spend towards promoting your business. Each dollar spent in promotion must have a tangible outcome for your business or you will go bust.

Principle #7: Creating A Successful Income Producing Network Marketing Business Is Not Anywhere Close To As “EASY OR EFFORTLESS” As It Appears

There are people who will tell you “WE’LL BUILD YOUR DOWNLINE FOR YOU!” or “WE HAVE AN AUTOMATED SYSTEM THAT WILL RECRUIT WITHOUT ANY EFFORT FROM YOU”

You may have come across programs promising an easy way to recruit associates. These programs suggest ways that guarantee success for yourself and the people you recruit. When you’ve read their material, you perhaps would have thought it was virtually impossible for anyone to fail. If you have been in any of these programs, please see your commission check. It will never lie.

There is no recruiting system that can do the entire job by itself. On a legitimate program, there is no money in just recruiting people. No matter how clever the computer program or how exciting the compensation plan looks, there is work to be done if you have to succeed.

NO BUSINESS CAN EVER BUILD AUTOMATICALLY WITHOUT ANY EFFORT FROM YOU. IF SOMEONE IS SUGGESTING THAT THEY HAVE AN INCOME OPPORTUNITY THAT CAN “DO IT ALL” FOR YOU THEN RUN AWAY AS FAST AND AS FAR AS YOU CAN BEFORE YOU LOSE YOUR MONEY.

There is no such thing as a ‘Millionaires Free party’. Nobody is going to FILL UP your bank account out of goodwill! There were people who came to me and offer me opportunities which I don’t have to do anything at all … not even advertise. “We will do it all FOR you…” they said. This is like running a car without gas. Ask yourself this question, and answer it honestly: “Can anyone make you rich without you doing anything at all?” If you are struggling with the answer to that question, I can help you. The answer is a BIG NO.

There are MLM companies especially on the internet who make such preposterous claims. They appeal to your greediness and lazy human nature. Try to go back after one year and find these companies. They’ve vanished with your money into thin air without a trace. So, please beware.

Attraction Marketing System

If creating a network marketing business from scratch is anywhere near as easy, effortless or inexpensive as many “gurus” attempt to make it appear, we would be earning million dollar of passive income every year. So get real! Roll up your sleeves and get to work. There is BIG money to be made but you have to work for it. The BIG difference is that, the money you will generate is a PASSIVE income for life. You will just work once and get paid over and over. Your effort will be rewarded for a lifetime. This is an intelligent work.

People spend a fortune and years getting trained to become doctors and engineers. They then get into jobs that pay them by the hour with little or no long term security. Even if you just put a quarter of that time and effort, you can still build an unimaginable amount of passive income. This will give you and your family a lifetime of financial security.

Please read correctly: NETWORK MARKETING and you will never go wrong.

Principle# 8: It Takes Time In Network Marketing Business To Make BIG MONEY.

There is no chance of making any money in the network marketing business if you throw the towel after just a few weeks or maybe months of not receiving favorable results. It takes time to master any sort of techniques that will bring you income. People who go “opportunity hopping” rather than to commit to learn on how to market one opportunity correctly will remain broke.
I met many “network marketers” who gave up opportunities when they met the slightest amount of problems. They want to make easy money. They jump from one opportunity to another hoping that they will hit a gold mine. They continue to sing the same song and dance the same dance, each time with a NEW company name behind their act? The truth is– such people have ZERO INTEGRITY.

By ‘opportunity hopping’, these people sabotage their OWN ability to make money regardless of what business opportunity they join. They also confuse the people whom they sponsor with their uncertain state of mind. Either you have to be consistent or learn to accept being broke.

NETWORK MARKETING WORKS ON COMPOUNDING PRINCIPLE

UNFORTUNATELY, MOST PEOPLE DO NOT COMPREHEND HOW THE POWER OF COMPOUNDING ACTUALLY WORKS.

Albert Einstein, one of the finest minds in the history of mankind, once remarked, “One of the most amazing phenomenon of our universe is the power of compounding”. It is equally remarkable that so few fully understand either its power or application.

For easier understanding let us take an example. Suppose you start your network marketing business by sponsoring one person in the first month. Imagine too that you teach/help this person to sponsor another person. Let us say this teaching and sponsoring process takes one month. In a month or two, if you personally sponsor one more person and the person whom you sponsored in the first month also sponsors another person then you will have 4 people in your team. In the 3rd month, you will have 8 persons in your team through sponsoring and training. If the same process is repeated month after month, your organization will grow in the following manner:

Month 1: You + 1 = 2

Month2: 2 +2 = 4

Month3: 4+4 = 8

Month 4: 8+8 = 16

Month 5: 16+16 = 32

Month 6: 32+32 = 64

Month 7: 64+64 = 128

Month8: 128+128 = 256

Month9: 256+256 = 512

Month10: 512+512 =1024

Month 11: 1024+1024 = 2048

Month12: 2048+2048 = 4096

If you observe the table you will find that, after three months, your team has only 8 members. Nothing exciting. You might be subsiding your purchases. But wait…..in sixth months, your organization will grow to 64. You will be earning a little money to sustain your interests but, NO BIG DEAL. Your life and financial future have not changed.

On completion of 9 months, your team has now grown to 512. Now for the first time, you are seeing the fruits of your labor. There is a renewed understanding that the business actually works. And the fun continues …… in the 12th month your organization is taking a life of its own. It has now grown to 4096. Each member of your team is trying to secure his/her financial future.

Your organization is not only big but growing at a faster rate without much effort from you. Your passive income is flowing in ever greater amounts each month. You feel rich for the first time in your life. The essential fact is that, during the 12 month period, you have only sponsored 12 people into the business and trained them to conduct the business properly. The remainder of your network has been created through the power of leverage.

In the first month, your organization had just two people in it. In the twelfth month, it grew by 2048 people for the same effort on your part. This is the phenomenal power of compounding in network marketing.

If compounding and growing a network is so easy then why don’t most people succeed? The reason is exceedingly straightforward, but most people don’t get it ………. The power of networking and compounding takes time to take effect. 

The Tunneling Effect

In network marketing, when you are starting out, all the hard work takes place upfront. You have nothing to show for your effort. This is called the ‘Tunneling Effect’. There is darkness all around and a little hope. This is where most people give up because they do not see any results for their sacrifice, hard work and effort.

Most people who joined the network marketing came from jobs where they are paid by the hour. They are accustomed seeing a direct correlation between the hours they work and the compensation they receive. If they work 5 hours, then they expect 5 hours pay.

In a network marketing business, one has to think like an entrepreneur. When an entrepreneur starts a business, there is a gestation period. He knows that profits will flow in due course of time if the business is set up correctly.

An entrepreneur works one hundred hours and gets no payment. Once the business is set up, he can work five hours and gets paid for a thousand hours.

For employed people who enter network marketing have to go through a shift in mental attitude. Initially, network marketing does not pay you by the hour. If one is full of patience and perseverance at this stage, then there is not only light at the end of the tunnel but full glory of the sun. Anyone who became rich has passed through this dark tunnel. There is no escaping it.

In network marketing, you have to learn and teach people to take a long-time approach to the growth of their business. It takes time to grow organizations. It takes time to create depth and ongoing duplication. It takes time to develop a team and create serious residual income. Those who can develop and maintain a mindset of an entrepreneur understand this and succeed. Those who fail to grasp this simple truth fail in this business.

IN NETWORK MARKETING YOU ARE LIKE A ROCKET THAT BURNS 90% OF ITS FUEL AT THE TAKE OFF STAGE. ONCE YOU ARE IN ORBIT IT IS A CRUISE CONTROL. IT WILL TAKE TIME AND EFFORT ON YOUR PART TO SUSTAIN AND GROW YOUR BUSINESS IN THE INITIAL STAGES.

Warren Buffet, one of the richest men in the world, remarked about his wife when he was building his wealth “Susie didn’t get very excited when I told her we were going to get rich. She either didn’t care or didn’t believe me – probably both, in fact.” You can read the biography of any wealth creator, and you will find in it the universal truth of the ‘tunneling effect’ and how they wanted to quit but didn’t. In network marketing, you will never make it if you quit before you reach the critical mass. That’s where the real fun starts.

Critical Mass

If you persist and as time goes by– the critical mass kicks in and things get better. Your network becomes self-perpetuating. It starts growing under its own steam. The challenge at this stage is not to change course. The problem with the human mind is that, it loses focus remarkably quickly. It gets attracted to other thought and ideas and will start looking at other options. The key here is to maintain focus.

Compounding is boring — b-o-r-i-n-g. It is boring until the money starts to pour in. Then, believe me, compounding becomes very interesting. In fact, it becomes downright fascinating! Compounding if allowed to continue will take your wealth to unlimited levels.

Ninety percent of the people dropped out from network marketing because they do not fully appreciate the power of compounding. They get discouraged when they faced the tunneling effect and quit. They don’t understand that light is just around the corner. Dogged persistence is a great quality to have if you want to succeed.

Compounding Only Works through Time

The great thing about network compounding is that anyone can do it. Compounding is the royal road to building your network. To compound successfully, you need the following: perseverance in order to keep you firmly on the path of creating a successful network. You need time, time to allow the power of compounding network to work for you. Remember, compounding only works through time. Time, in fact, is the most powerful element in the process of compounding. Nothing comes close to it.

It takes time, effort, practice and patience to become skilled at network marketing and build a business. Don’t quit when the success is around the corner. Above all, stay FOCUSED.

Principle# 9: Ninety Percent Of The Time When People Fail In Network Marketing The Fault Is With The Network Marketer Rather Than The Product Or The Company

The wind of fortune blows evenly on everyone. It is the same wind that strikes the sail of each one of us. People who are skilled and know how to trim their sail reach their destination safely and in the shortest possible time. On the other hand, people who lack the basic skills do not how to make use of the winds of fortune, will get lost in the wilderness and never reach their destination.

This is the reason why some people succeed in network marketing whilst others fail with the same product, company, support system and the compensation plan. The reason is simple……..it is not the opportunity that is the problem; it is the lack of skills to make use of the opportunity.

A bad workman always complains about his tools. This is very true about network marketing. People who fail in network marketing always complain about the company, the product, their upline support……… THE PROBLEM IS ALWAYS THE NETWORK MARKETOR.

BLAME, BLAME, BLAME………………EXCUSES, EXCUSES, EXCUSES……… They live below the line……. they never look at themselves as the cause of failure. If they look closer at their own attitude then they will understand why they failed.

Network Marketing is a great concept. Hundreds of thousands of people are making a fortune out of this opportunity. Robert Kyosaki calls it the perfect business because it allows people to shift from employee/ self-employed mind set to the business quadrant mindset. This is the first crucial step towards financial success. In network marketing, the startup costs and risks are extremely low as compared to a traditional business. The returns, on the other hand, can be as high as a big business. So it is not the business concept or opportunity that is a failure. In most cases, it is the network marketer who is the real problem.

Attraction Marketing System

Majority of the people fail in this business because of lack of belief in the network marketing model. They fail because they lack the belief that they can succeed. They fail because they are unable to make a shift from the mentality of an employee or self-employed to that of running a business.

They take advice from their friends, brother-in-law or Uncle Tom about the business opportunity. They do not speak with the people who are successful in the business. They keep company of those who are failures in life. They are not teachable and not willing to learn or be mentored by successful people in the business.

Such people will hop from one opportunity to another-they are chasing the rainbows. They want easy and quick money without any effort on their part. They can have the best product or opportunity in the world yet remain broke if they don’t take the effort to educate themselves in the art of network marketing and believe that they can succeed.

You succeed in network marketing when you are willing to take responsibility for your business. If you keep waiting for your upline to build your business, it will never happen. If you look at your tree in the network, you will find your position is at the very top. You are the CEO of your business. You have to be a leader to lead your team. The moment you assume the mantle of responsibility, your business will succeed.

The problem with network marketing is that there is loss of knowledge as it filters down the organization. Person A sponsors person B into the organization. A has 100% knowledge regarding the product, company and network marketing business. He mentors B who manages to absorb only 75% of the knowledge. Now B sponsors C and mentors him. C absorbs only 50% of the information. When it comes to D, there is a huge problem because he gets to know only 25% of the knowledge.

To overcome this problem, each person in the organization has to take responsibility for upgrading his or her knowledge by getting information from more than one source. Later in the book I will show you how we can overcome this problem so that the best quality training can be imparted without any loss of knowledge.

Most people who join the network marketing industry literally have no clue on how to do marketing. I am dead serious. Please don’t take that personally because I’m not trying to offend anyone. It’s just the truth. (Most of the time it’s just that people are unaware of what they’re doing and what they’re teaching others to do).

Why is this? It’s because network marketing is a business that’s designed for the “average person”. 95% of people who get involved in network marketing have no real foundation in effective sales and marketing. The stuff they pass on to their equally unknowing team members can only be described as pure garbage.

To succeed, you have to take some time, effort, patience and practice. You have to learn. You have to make a mental shift. You have to be mentored. Above all, you have to ACT. If you do all this you will start having small successes along the way.

In time, you will have more success. This will start building your belief system and your business will explode. It is always the first step to succeed that is very crucial. The first step has to in the right direction. These are small building blocks that have the power to change your destiny. This is not a miracle business. On the other hand, it is a very simple business. It is so simple that anyone can do it. The only hitch is that it starts with you………..Are you willing to take the challenge?

Principle# 10: To Succeed In Network Marketing You Have To Learn The Art Of Selling

This appears to be something different from what I said earlier wherein network marketing is not a direct sales business but a mentoring and relationship business. I hold the statement to be true, but it is in relation to the emphasis on direct sales in network marketing. Selling, when seen in a larger context is a very important ingredient to succeed in life. There is a thin line that you need to understand.

People lie to you when they say that there is no selling involved in network marketing. So at the time of sponsoring, they will put a smoke screen and deceive you that there is no selling involved. This is because most people hate to sell. They fear rejection that is associated with selling. They would run away if they have to sell anything. They don’t want to hear the truth and, therefore, they are told lies.

The truth is,  ‘Selling’ is the most important life skill you need if you want to be rich and successful’. Money is only when you sell an idea, product, or service in the market place. Without selling, there is no money or success. In fact, selling and promoting is required in every aspect of your life if you want to succeed.

When you go to a job interview, you have to sell your job skills and personality. You have to continuously promote yourself and your ideas to get recognition and promotion in life. Even in attracting a member of the opposite sex, you need to sell your beauty, charm and virtues. Most people do these things subconsciously, but the smart ones understand the importance of mastering the art of selling and promotion to get ahead in life.

“What makes people rich is skills. And the number one skill of an entrepreneur is the ability to sell.”

ROBERT KIYOSAKI

This is a blunt truth that you have to understand if you want to succeed in network marketing. You have to master the art of selling, the concept of network marketing and also to promote your company and products.

Building relationship and mentoring are important parts of your promotion. People should believe that you can support them in their effort to succeed. You have to sell and promote yourself to be a leader.

SELL! Sell, sell, sell, sell is a four-letter word. That’s the word everybody’s afraid of! But? Sales = Income.

99% of the time people fail in network marketing because they have been told at the onset that no selling is involved. This is partly true because no direct sales are required to succeed in network marketing. They still need to sell the concept, the strength of their company and product. Above all, they have to sell themselves so that others have the confidence to join the team. Most people become a victim of the lie that no selling is required, and they teach the same lies unknowingly to the people they sponsor. Without SELLING, there is NO BUSINESS and no wonder they do not succeed in the network marketing effort.

To succeed you have to be honest to the people you sponsor. Even if you teach them some basic marketing and selling skills, their chances of success will improve a hundred fold. If they go around with the belief that no selling is involved, they will surely fail.

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network of people

Tips on Building a Network Successfully and Quickly

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In building a network, it is not a necessary condition for you to know thousands of people, to begin with. You initially have to start building a network by adding one person at a time. This is a very slow process at the beginning, but as you add value to your network, more people will gravitate towards it through word-of-mouth advertising or referrals. Sooner than later, key contacts who have large networks of their own will start taking note of your network.

Leveraging Key Contacts

And before you know it, you will find a key contact who controls a large network of people. To build a large network, you don’t have to find just one key contact but several key contacts. The value of your network is the square of the number of people in it.

network of people

To find your key contact you will need to network with a large number of people; this will increase the possibility of finding the one key contact who will not only increase the size, but also the value of your network hundred fold. The only way to build a large network is through consistency.

Examine your list of contacts critically and focus on those who have large networks and yield the maximum influence—make a special effort to build relationships with them and spend your time maintaining them. If they endorse your product or service to their database, your profits will multiply.

The two aspects that increase the size of your network quickly are: what value you provide to your network and how many key contacts you can bring to your network.

You don’t have to look too far; just look at the phenomenal growth of Google and Facebook! They provide invaluable services to their clients for free and as a result, have millions of subscribers joining them every month. This results in billions of dollars in revenue to these companies. If we can replicate even a little bit of their strategy in building our networks, we can become rich very quickly.

Weak Ties Network

Most people believe that it is important to have people whom they already know and have strong ties with, which will make their network stable and help it grow but nothing can be further from truth. It is your weak ties, or the people whom you don’t know so well, that brings growth and new impetus to your network.

The reason for this is simple—the people who are close to you have much in common with you. They share the same value system, experiences and similar view points. The information they possess is already known to you and is of very little value to you. Your weak ties, on the other hand, bring fresh perspective and new ideas. It is imperative to keep in mind that it is your weak ties that add value to your network.

In addition to that, your weak ties will bring in a new circle of influence with their own set of friends and relatives to your network. In all likelihood, your inner circle of friends will not contribute towards the growth of your network to the same extent due to the limited number of new members they can add to your network.

The most influential people who will increase the size of your network are the ‘connectors,’ who are masters of those weak ties. These connectors have the energy, the self-confidence and the social attributes to connect with a large number of people—their special gifts create large networks of weak ties.

Networking the Networks

Another way of growing your network fast is by ‘Networking the Networks’. There is a high number of existing networks in related fields that you can interact with to work towards a mutual advantage. Once you have built a network of considerable size, you can collaborate with other networks. This works in a similar way as the ‘weak ties network.’

To give an example, if you have a network of real estate investor clients, it may be worth your while to collaborate with a mortgage broker who has a network of clients who borrow money to fund their real estate. You can also collaborate with accountants and attorneys who have a database of real estate investor clients—by giving cross referrals, all the key players can increase the size of their networks.

These days, it is relatively easy to find related networks by doing a search on the internet and building a relationship with the key players in those networks. The people who operate large networks understand the importance of increasing the size of their network by collaborating with other networks. So, don’t be shy in approaching these people.

Metcalfe’s Law

“The value of a network grows in proportion to the square of the number of users”

An average person will know around, at least, 200 people. Each of those 200 people will have their own sphere of influence and will also know 200 people. So, if you build a network of 200 people, you will have access to over 200×200 (40,000 people.)

If you take this one step further, those 40,000 people will have their own spheres of influence of 200 people each—the possibilities are endless!

It is therefore critical that you start building your network with integrity as you sit at the center of your sphere of influence. If you try and fake your network, you will not succeed. Keep adding value to your network without any expectations of return, and watch your network grow