Commerce is a big piece of every country and state economy. Consumption is the backbone of the modern economic system, and it can lead to more jobs, bigger wages, and better living conditions for entire nations.
With the advent of technology, small businesses and organizations have the chance to get proper exposure for their products and services in the big leagues. Digital marketing is turning into an alternative to conventional advertising for the value-performance it offers and for its accessibility.
Analytics has taught the industry that it’s easy to manipulate search engine results to increase an online business’s’ brand strength, client outreach and overall value. This is done by placing proper keywords that are ranking high in search engine results, causing the webpage to pop up in the first results of a list. The process itself is called SEO (Search Engine Optimization), and it’s a game-changer.
SEO itself is older than people think. It’s rumored to have started in 1991, giving companies like SEMrush plenty of time to develop their strategies. SEMrush is a business that offers such solutions, allowing businesses of all sizes to get proper recognition.
This particular service provider is different than anything else on the market. For starters, it’s gotten some big endorsements from high-profile industry leaders like eBay, Disney, BNP Paribas and Hewlett Packard. Their services include:
- In-depth keyword research, assigning the best keywords that generate organic traffic while simultaneously keeping tabs on existing and potential competitors
- Advertising analysis, determining the best progress path for business, and investigating its competitors’ ad strategies and budget
- Link building services – constructing backlinks that will translate into better traffic
- A very user-friendly interface
- Tools that aim at improving a business’s social media presence
- One of the complete high-quality SEO solutions
- In-depth keyword analysis
- Backlink building and tracking
- Very comprehensive tool
- Targets only medium to high-end businesses
- API access only meant for premium service
It’s already easy to establish that SEMrush is not your run-of-the-mill SEO service provider. “Premium” would be the best word to describe their solutions.
Their entry-level service is dubbed “Pro,” while the medium and high are Guru and Business. These three share some key features, but only the Business plan features the full package.
For a monthly subscription (annual payment is heavily-discounted), users can get some of the best quality SEO services on the market.
Daily reports, between 500 and 1500 keyword tracking for standard plans and between 10 and 50 posting social profiles are just some of the features that businesses have access to when opting for SEMrush. Those who are unhappy with their base plan can opt for a custom one, tailored to their particular needs.
One of the best features of the SEMrush services is the comprehensiveness of the data. It’s all presented in very simplistic, yet extensive fashion, offering the client a complete picture regarding their place on the market.
Furthermore, their services include valuable, accurate estimations regarding the competition’s pay-per-click campaigns, gathering valuable market data which will or will not be implemented in the campaign. This tool’s features are something next to corporate espionage.
All of the data gathered can be applied to the business’s own model, launching it in the big in a shorter time. Proper research is the key when it comes to organic and inorganic online exposure.
Moreover, the tool also has some design-oriented applications such as the ability to customize banners and graphic elements. This is especially useful for businesses that target heavily-urbanized areas where people are constantly using their smartphones. Optimized mobile content is a must for any business nowadays.
When it comes to analytics, the SEMrush tools provide estimations regarding keyword values, as well as results regarding the competition’s SEO strength. These features are available both on the desktop and mobile devices.
Analytics is probably the main strength of SEMrush, offering info regarding shifts in keyword rankings, the business’s position in regards to its direct market competitors and the top 20 organic SEO Google and Bing terms.
One of the drawbacks is that the premium version has features that could’ve been very useful to the average consumer. The API access, for instance, would’ve allowed business owners to monitor their rankings in even more detail.
In each plan, a base number of users can have access to the data, and this can be increased at an additional cost. These two features wouldn’t have caused any sort of extra expense to the company if they had been included in the Pro and Guru subscription services.
With quality services that are targeted at both average consumers and enterprises, SEMrush is one of the best SEO service providers on the market. What are some other contenders and how well will they fare against this SEO powerhouse?
SEOsolutions.us is another engine optimization service provider which is also based in the USA. While their offer is a bit more accessible to the average business, they rely on free trials and somewhat questionable forms of advertising to gather clients.
SEMrush has big companies endorse their high-quality services, with eBay’s own SEO expert praising the level of their work.
The level of analysis that SEMrush provides its clients is higher than SEOsolutions.us, with more data regarding pay-per-click ads and keyword value. In addition to that, SEMrush also offers backlink analysis, something that’s currently not in the other organization’s solutions.
Investing in SEO services is the right way for a company to stay relevant and competitive in the modern-day environment. SEMrush is a medium-high ranged solution operator, a great choice for companies that don’t want to cheap out on their development.
While it’s a bit more expensive than other providers, the offer is still cheaper than traditional advertising. From a value point of view, opting for high-quality SEO services brings one of the best ROIs.
Any modern business would be lucky to have access to SEMrush’s resources, something that will undoubtedly increase the business’s value and brand identity.