In this post, I will show you how to convert traffic into network marketing leads and build relations on auto- pilot. This is a very simple 4 step process.
- The first step you need to do is to find a problem that everyone has in your niche.
- The second step is to build a lead capture page with an offer to solve the problem. This will entice people to fill out the form.
- The third step is to tell them exactly how to solve the problem
- Last step is to build a relationship with your lead by giving follow up information
How to Design a Squeeze Page
In building Network Marketing squeeze page (Home Page), I identified that over 90% of the prospects who join the network marketing opportunities fail to make money and normally quit within 6 months of joining the business. They have no understanding on what types of businesses succeed on the internet, how to position themselves as leaders and how to leverage the power of the internet.
In the squeeze page video, we sell the results and not the product. The result in this case is on how to become a successful network marketer and earn a lifestyle income by positioning themselves as leaders by using proven business systems.
We do not try and sell either a business opportunity or our system because we do not have a relationship with the prospect at this stage. It takes time to develop relationships.
Building Relationship with Network Marketing Leads
Once a person fills out the form they start to follow us. The next stage is to build a relationship of trust through follow up videos. It takes several points of contact to build a relationship.
We focus on their problem and give them solution with demonstrable results. Once they can visualize the results the task of selling a solution becomes very simple.
Let us look at another example. If you are selling gym equipment you will fail if you start focusing on the features like how strong is the construction, what is the horse power or how reliable is the machine.
This information is important, but it does not focus on the results which the client is seeking. Your client has a problem with the body. You will succeed if you tell the prospect how chiseled and toned the body will become after using the machine. You have to sell the results and not the features to gain attention.
Converting Network Marketing Leads into Followers
The next step is to convert Leads into loyal followers. This is a very crucial step. You cannot ask someone to purchase the product without gaining their respect and trust.
You have to deliver on the promised result. This is where most people fail. They fail to deliver and build relationships.
To gain loyal followers you have to deliver on the Promised Results.
We know that people don’t like to be sold. If you try and sell something people become defensive and put up ‘The Wall’. So how do you avoid the wall?
You avoid the wall by shifting your focus from selling to helping people with their problem. You avoid the solution you are trying to sell. The solution is just automatic once you have helped them come to the conclusion of what they need to do to solve their problem.
Another important point is that you need to help people come to their own conclusion that they need help. Don’t force your help onto them.
The reason why most people don’t use this approach is that it takes a lot of time and effort to educate people regarding their problem. There is also possibility of no result after the huge amount of effort.
This is why only big ticket sales like real estate agents adopt this strategy. They give their clients all the information and education because even one sale in five will cover the cost of their time and effort.
Will this strategy work for low ticket items? Is it worth the effort in network marketing to educate potential clients about their problems when the conversion rates are well below 10%? Do you have the energy needed to follow up with your clients?
Network Marketing Marketing Sales Funnel
It takes several days and call to make a sale after building a relationship of trust. The good news is technology allows us to automate the process of educating a client by using a Marketing Sales Funnel.
Once a lead has been captured you can send a series of educational emails and videos to build relationships automatically. This turns cold leads into followers that know, like and trust you. This is because you just helped them solve their problem, which was causing, them a great deal of pain.
Sales Funnels if used correctly will convert traffic into network marketing leads and build relationships on auto pilot. This will provide a huge leverage to your business.